InCostaRica, in conjunction with HGTV, is creating 120 videos over 26 sections on what it takes to build or remodel a home in Costa Rica. In this series we will demonstrate that this is not only something that the average buyer can handle, but that they can save by actively participating in the process and avoid overcharges on everything from labor to materials. This video series will include videos and articles documenting each step of the home building process along with tips, checklists and recommended manufacturers.
What is InCostaRica?
InCostaRica, the mobile application for Costa Rica is designed to help English speaking nationals and expats has partnered with HGTV to help North Americans build and remodel homes in Costa Rica. 1 Minute YouTube Explainer Video of InCostaRica
The Problem
Last year over 30,000 homes were built in Costa Rica along with countless remodeling projects. Typically native English speakers are fearful of building a home or tackling a remodel due to language barriers, mis-information and a general lack of understanding of the process.
The Solution
26 Steps to Build A Home:
We divided the home construction process into 26 sections that give the viewer detailed coverage of critical topics through 4 to 5 videos in each section. Guidance is offered as to where to buy materials, which brands to trust and how to choose and manage contractors. An individual brand or company will be allowed to sponsor each series, along with a major retailer as a primary sponsor.
Goal:
We aim to demystify construction in Costa Rica. By educating our target audience they will be better prepared to make the choice between building vs buying existing home. By guiding them through every step of the process, recommending brands and construction materials, viewers will have a complete understanding of the process and the cost savings of building in Costa Rica.
What do Sponsors Receive?
(4-5) Section Videos:
Sponsor will be mentioned no less than 3 times during each video. Remember each series has 4 to 5 videos each approximately 9 minutes in length. The description of the video will contain contact information as well as a link back to your site. Each video is professionally produced, edited with commercial grade audio visual equipment.
(4-5) Section Articles:
Each video is also part of a written article of somewhere between 1500 and 2500 words. These articles will credit the sponsor and provide contact information as well as links. These articles will feed both video views and readers. The articles are also part of the Builders Book.
HGTV Accreditation:
The project page will contain contact information including a link to an individual website/landing page. This page along with the series will be part of their special.
10 Highlight Reels
3 Minute Video Clips for sharing on social media. Includes company intro and lower thirds titles for use as internal sales materials, content your own websites and social media pages.
Builder Book:
For viewers that would prefer a physical book as opposed to only digital content a PDF version of the documentary will be available. This builders book will cover the original 26 sections along with 4 bonus sections. This book will contain physical coupons. Each article will showcase the sponsor and a full page advertisement will be provided to each sponsor.
In App Advertising:
A series of keywords and phrases will be selected so that users of the InCostaRica App preforming relevant searches will be presented with both the articles and videos relating to home building within the application. Each of the 12,000 properties listed on InCostaRica will contain a link back to the video series to educate users on the process of building or remodeling a home in Costa Rica.
Story Board
Each section contains 4-5 videos along with a written explanation of the section covered. These written sections are designed to draw organic traffic and feeding views and promote market saturation.
- Videos: Expectations 750,000 Views per Section
- Articles: 400,000 Page Views Per Section
- HGTV Viewers: 5.7 Million (July 2020 Airdate)
emember, these aren’t just any views, these are English speaking people interested in building and remodeling in Costa Rica. The best part is, it doesn’t have to be paid up front and a percentage of the cost can be paid in product or materials. Up to 75% of the sponsorship can be paid via product when mutually agreed upon.
A video storyboard is a shot-by-shot graphical representation of what every scene in your video will look like. Every sketch shows you what's in the frame, and what the camera is going to see. Each sketch includes additional notes and annotations.
Intro
1. Measure & Calculate Materials
2. Make Reference Marks
3. Dry-fit and Cutting
4. Install Batton Guide
5. Mixing Mortar
6. Loading Walls
7. Placing Tile
8. Mixing Grout
9. Grouting Tiles
10. Cleaning Tiles
11. Sealing Tiles
12. Cure Times
Outro-Next Steps
About the home
While the design will be finalized during the architecture stage of the documentary the consensus is that the home will be two stories and a modest 150M2. We feel that building a home of this type will best answer the questions of the average home buyer while still being useful to someone interested in building more luxurious home.
Where:
The home will be built in Guanacaste in route to the RIU hotel chain. homesite has been acquired that is conducive to filming and located along a popular route to a major destination.
Promotion:
InCostaRica and HGTV will be promoting the video series through press releases, social media as well as through an extensive email mailing and SMS list. Collectively we have acquired data on 1.6 million users that will be presented with this video series.
Timeline:
The production schedule is 9 months.
Expectations & Reach
Each section contains 4-5 videos along with a written explanation of the section covered. These written sections are designed to draw organic traffic and feeding views and promote market saturation.
- Videos: Expectations 750,000 Views per Section
- Articles: 300,000 Page Views Per Section
- HGTV Viewers: 5.7 Million (July 2020 Air-date)
Remember, these aren’t just any views, these are English speaking people interested in building and remodeling in Costa Rica. The best part is, it doesn’t have to be paid up front and a percentage of the cost can be paid in product or materials. Up to 75% of the sponsorship can be paid via product when mutually agreed upon.
- Target Market: English Speaking Nationals 430,000
- English Speaking Expats Currently Living in Costa Rica 90,000
- Investigators: Those that are considering a move to Costa Rica 1,200,000
- Existing Database: (SMS & Email) 1,600,000
- Snow Birds 200,000
HGTV has over 5.7 millions tune into HGTV per week of which 88% of these are over the age of 35 and ideal candidates for relocation to Costa Rica.
Remodeling
Remodeling homes is becoming more and more popular in Costa Rica. Even if a viewer chose not to build but to purchase an existing home, remodeling is almost always a part of their plans. The 26 sections are designed to allow the viewer to narrow down and focus just on their areas of interest.
More about InCostaRica
What makes this special?
Unlike trade shows, billboards or in-store advertising, we are designing content that is relevant and will remain visible for years to come. Videos combined with informative articles bring viewers organically and continuously month after month to compliment the other traffic sources. We are designing what is known as “Evergreen Content” meaning it stays relevant for at least 3 years. Not only will the sponsors brand be featured in the video, the description, as well as an informative article on the topic you will also have a one page section of the Builder Book. Sponsors are granted priority placement within the InCostaRica application as well as our resources pages and printable PDF’s. Get more out of your advertising funds and reach an audience that would be near impossible to target otherwise.
Make sure buyers know your brand before they build. Have them request your products when dealing with their architects and builders.
Video Completion
After 100K views
What happens if I don’t make the payments:
If you are unable to complete payments due to a cash flow issue we will work with each sponsor to attempt to reach a mutually acceptable agreement. In the event that the sponsor company decides to no longer participate in their sponsored information will simply be removed from the articles, videos and builder book.
Getting Started
You can use the following form to reserve your area of interest or feel free to call 4090-2704. We offer a great deal of flexibility in how our sponsors can take advantage of this opportunity so if you have questions please feel free to give us a call.