Jaco Business Leaders
InCostaRica is seeking a partnership with Jaco’s most aggressive business leaders in 3 categories to promote Costa Rica, with a special focus on Jaco and their businesses.
This is a first come first serve scenario. Those with the initiative to promote their area and their business will be selected.
5 businesses in each category will be featured in the following 3 video/article series. Each on of these content pieces will be promoted on a continual basis over 24 months to a targeted audience in the InJaco series.
We feel we must aggressively target and drive customers to not only Jaco but to businesses that are willing to lead the way. 5 businesses in each of 3 sectors will enjoy the fruits of this labor.
All development costs of this campaign will be covered by InCostaRica and InJaco. This includes content creation, video editing, graphics design and translation services. The funds contributed by the participants ($375) will only be used for outreach and paid promotion of content through social media and print media services. This is the total cost of the campaign to complete the outreach and paid promotion of the content.
Logistically we feel it is more important to reward those that act first as opposed to try to limit participation in any other way. Those that make the choice to help themselves and build their communities deserve the recognition.
This campaign engages all forms of communication possible to raise awareness of our companies and our communities. This includes digital as well as print articles and paid social media campaigns. Outreach using H.A.R.O (Help A Reporter Out)will be used for print publications and press releases.
We have a structured approach to our outreach that will provide results to our participants both within the first 30 days as well as throughout the 24 month long campaign. Taking place over the next two years the participating businesses will be promoted at every mention of Jaco in the outreach efforts of InCostaRica and the child campaign of InJaco
You will have access to all content created for the campaign for your specific business. This includes video clips, graphics and articles your business is featured in. This allows you to promote yourself individually through your outreach in addition to reaping the benefits of the full campaign.
I'm not a bar, restaurant or attraction but...
Below is a list of the steps of the campaign along with frequently asked questions. However if you require additional information please contact the Jaco campaign manager.
Costa Rica : 4020-1220 Extension 107
Toll Free: 1-888-78-COSTA Extension 107
Those interested in participating will fill out the form or call speaking to the campaign manager.
Once the interview is completed participants will be asked to fund the campaign. These funds are only used for promotion purposes. Design and Development costs are paid by InCostaRica. No participants are official until campaign funds are received. Participants will appear by order of funding. Facturas Timbradas are available to those by request.
Company profile, logo, photos and clips will be gathered. Materials must be provided within 30 days of campaign start. The campaign manager will work with the business owner to complete the collection of required information and create the best possible video content.
Participants will review the completed campaign before they are placed live or promote to both ensure accuracy of the information as well as offer a final editorial revision.
The videos, and articles undergo an initial burst of paid promotion to ensure results and benefits are quick and algorithms are triggered to give the best opportunity for ongoing organic growth.
The video and print content will undergo periodic paid promotion when a particularly good or favorable article is printed by a publication. Example: Travel and Business magazine decides to do a feature article on Jaco, promotion of the article will be paid out of the campaign funds.
During the course of the 24 month campaign and directly prior and during peak seasons the content will undergo additional paid promotion from campaign funds.
Statistics and Analytics including a financial analysis of where funds have been spent will be available to the participants both upon request as well as provided upon milestone completion.
Any active business that directly works with customers in the Jaco area. No intermediaries or booking agents will be considered. You must be an actual business serving the Jaco area.
The interview typically takes about 20 minutes where initial information is verified but most importantly where any questions regarding the campaign are addressed.
Yes, facturas timbradas are available to all businesses operating in Costa Rica.
The funds provided are the ones that are used for press releases, pay per click campaigns, featured pieces on social media and the promotion of outside articles that feature all campaign partners.
The total length of the InJaco campaign is 24 months. We feel that after this point content will need to be updated.